Storytelling at its finest
Portfolio
Mark Stobbart
Brand Awareness
Steady publication creates an authentic reputation
Here’s a small selection of top funnel blogs (96 total) that my team and I created for Irdeto and its sub-brands since 2022, all with the intention of addressing knowledge gaps in the relevant industries. Each piece demonstrates my ability to translate complex technology into clear, engaging narratives tailored to the video entertainment, smart mobility, and gaming industries.
Consideration & Conversion
Complexity to clarity drives lead generation
Each piece, across all mid- to lower-funnel assets (48 total) was designed to move prospects from interest to intent. Cybersecurity demands technical translation, particularly when targeting involves less tech-savvy readers. Using accessible terminology and explanations, conveyed through persuasive and actionable storytelling, was the driving force behind all lead generation.
Videos & Podcasts
Brand establishment should be cross-platform
Denuvo by Irdeto protects video games from piracy and cheating, trusted by major publishers. I contributed to the brand’s presence through voiceovers and podcast interviews, in addition to text-based collateral, expanding its reach to a global gaming audience.
A similar approach was executed with Irdeto CrossCharge (their EV charging solution) to strengthen its presence in the AMER region.
Web Copy & UX Writing
Your story, by design, for the world
Interface to onboarding, accessible buttons, site mapping and URLs, the copy used for brand positioning requires it all. I’ve written extensive microcopy on a number of websites to help better portray their stories and missions. Some projects required my collaboration with both in-house and agency parties to deliver migrations and website overhauls, or, in some cases, repositioning their overall tone of voice.
I led the content migration from WordPress to HubSpot, and worked closely with the UX Designer to ensure that the existing content aligned with the new Figma wireframes. I also rebuilt the /blog, /news, and /resources sections to ensure sustainable content management for larger projects.
I supported brand positioning with clear introductions, articulating the company’s mission and story. This helped establish a coherent voice for their consultancy, and provided a strong foundation for external communications.
I helped define their brand positioning by articulating introductions, mission statements, and storytelling with a tone tailored to inspire young professionals. My collaboration ensured a consistent, approachable voice that clearly communicated the programme’s purpose to its audience.
I reworked existing copy to better introduce the graphic designers, highlighting their skills, ensuring the website clearly positioned their expertise and creative capabilities for clients.
Personal Branding
Leaving my mark on the world
The Remaining Mark Substack and Podcast explores how to remain true to oneself in spite of adversity. Through creatively told stories styled as memoirs, I share personal experiences that resonate, entertain, and inspire, combining my narrative craft with reflective insight.
My newsletter consistently achieves a 40% open rate across all articles, while the podcast reaches over 2,000 listeners, reflecting strong audience engagement across all formats.
My long-form legacy
In addition to my podcast and publication, I have also written extensive long-form content, working on the full process, end-to-end: ideating, researching, collaborating with freelancers and ultimately, self-publishing my memoirs.
The Mental Game, published 2021, is an honest perspective in living through a cancer treatment. Written in two-halves, the book tackles the treatment and diagnosis, as well as the toll it takes and what worked for me in aiding recovery.
Unbroken, still a work in progress, focuses on one’s character, how to strengthen it, and ultimately leverage it to overcoming adversity.
